It’s enough to note the word Preethi in just about any Indian consumer’s residence and it is usually certain to affect a tone associated with familiarity. Boasting of being one regarding the largest mixie manufacturers inside the complete country, Preethi, a new leading brand, that will runs on key values of customer trust, ethics in business practices and high quality in products in addition to services, has changed into a family name and has made almost 12 million sales throughout the country.

The brand has to their credit, 14000 retailers and has 450 authorized service centers that will appeal to all of your repairs using dedication. Moreover, you can find 93 customer care centers and ciento tres distributors in India. The manufacturer has furthermore had an global customer base as it reaches various countries such as US, Canada, the center Far east, Sri Lanka, Indonesia, Singapore, Malaysia, Nepal, Indonesia, Bangladesh, Sydney and UK.

History of Preethi Kitchen Appliances

Having started out there in the year 1978, Preethi is one of typically the leading manufacturers involving mixer grinders. Moreover, the brand has seven manufacturing facilities distribute through the states associated with Tamil Nadu and even Himachal Pradesh. In the course of its inception, typically the brand has not been however recognised, as it was began primarily by way of a team of enthusiastic members and had their network only within the regions of Chennai. However with typically the rapid sales from the first few mixing machine grinders, the manufacturer Preethi was created and since then, the brand has been with the forefront, continually striving for excellence, quality and creativity.

In the thirty-three years that typically the brand had spent on establishing itself, it gained the position of being number one in the united states. As a result, Preethi that has been popular only in the southern part of India, soon grew to be a national brand name and gained global fame inside a duration of several years. Many of the crucial areas that the brand made a decision to target on are r and d, innovation, marketing approach along with the services delivered. Research and development combined along with market feedback, led the brand to improve itself in countless ways. The manufacturer also extensively targeted on consumer behavior and rectified regions which needed development.

Quality parameters and technology applied

One particular of the additional key areas where typically the brand has rocketed higher, is its dedication to good quality and material. In fact , since 2002, the ISO 9001-2008 certified brand has been growing annually in the rate involving 25 percentage and even also has to its credit, some sort of host of accolades. The hallmark of the brand, is the assurance of quality, which is evident inside every product of which Preethi produces, no matter if its a present product or a new product under development. Some of the particular innovative technological inputs how the brand offers introduced in the range of products incorporate a 750W engine, super extractor, mill and store center, flexi lid, chip n’ salad producer, turbovent technology, protected jar lock in addition to a three point lid lock.

Marketing strategies

Sincere and centered, Preethi has constantly adhered to finest practices and continuously audits its sales and distribution efficiencies. Moreover, the advertising efforts are constructed on solid footings. With a crystal clear comprehension of consumer behaviour, the rand name has advanced forward. Furthermore, typically the packaging design offers been one associated with the other positive factors of this manufacturer.

Products and series

Besides mixer grinders, the particular brand also extends its range of products to auto cookers, warmers, induction cooktops, electric power cookers, wet grinders, coffee makers, kettles and irons. All of Preethi’s products are really developed in adherence to be able to strict safety requirements and are durable plus robust, for endured use. The Preethi Royale – MAGNESIUM 200 Mixer Mill is a chief illustration of the brand’s excellence. Equipped with ideal locking systems, metal steel jars, overload protection, high revolt, noiseless motors and even an ergonomic the design of easy handling, get this to product, a covetable choice for almost all individuals, looking with regard to vital attributes inside their mixer grinders. Some of typically the categories under which usually Preethi’s tools are classified under are business series, royale, magic, steele, blue tea leaf series, super work series, nitro series, daisy, lavender, electrical power one, economy collection, spice and 128 series.

Shopping online

Along with the onset associated with online/ E-commerce websites, purchasing your desired Preethi products some as mixer grinders and induction cooktops has become way more easier. Think regarding it, you are able to get easy and flexible, easy-payment options for example net banking, cash on delivery or even card on shipping and delivery, and make a new purchase through the convenience of your home and enjoying the advantage involving the product sent right at your current doorstep. Moreover, whenever there is a purpose for a replacement, you could conveniently take advantage the exchange center and the product may be replaced throughout time span involving few days. panasonic monster mixer grinder With all these positive aspects, online shopping has truly established itself as a viable option for most doing work professionals who usually are at a damage for time.

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